Kill Cliff

Official Navy SEAL Foundation Partner

Kill Cliff and Navy SEAL Foundation Official Partners and Teammates

The Navy SEAL Foundation and Kill Cliff, a leading provider of clean sports drinks, have entered into an Official Partnership. This is the first corporate partnership of its kind for the Navy SEAL Foundation. “We are excited to be an Official Partner with Kill Cliff because they live and breathe the unique qualities of the Navy SEAL community,” said Robin King, CEO of the Navy SEAL Foundation. “Their commitment to the Foundation, our nation’s elite warriors, and their families is outstanding.”

Kill Cliff’s President, Chris Irwin, a former Navy SEAL said, “Since its inception in 2011, the company’s corporate mission has been to be the largest single contributor to the Navy SEAL Foundation. Through this partnership, Kill Cliff will be pledging more than $170,000 in event support and monetary donations in 2015 as the next step towards this goal.” Through 2017, Kill Cliff has helped raise and donated nearly $600,000 in cash, event sponsorship funds, and product equivalencies for the Navy SEAL Foundation.

“We have been sending in as much as we could since 2011, and as a start-up that was a big challenge at times. But now that we have grown, it just makes sense to make a bigger commitment,” said Todd Ehrlich, Kill Cliff Founder and a former SEAL.

As part of the strategic collaboration, the Navy SEAL Foundation logo now appears on Kill Cliff products and packaging. The next time you’re at your local retailer, check out all the Kill Cliff products and support the Navy SEAL Foundation or go to!

“Kill Cliff is extremely proud of the fact that we are the first for-profit company to be recognized as an ‘Official Partner’ of the Foundation. If we can spread awareness of the Foundation and the incredible work they do for some of the U.S. Military’s most committed members and their families, then that is a huge bonus.” Irwin stated.

About Kill Cliff

Kill Cliff was founded by a former Navy SEAL who saw a need in the market for sports drinks that taste amazing and actually benefit you. After years of research and testing, he came up with the original formula for Kill Cliff Recovery Drink – a unique blend selected to aid recovery while not sacrificing on taste. In late 2017, Kill Cliff launched its second core product line, Endure – a new type of sports drink aimed at giving you sustained energy via a low-glycemic, slow-release carb source. All of their products are naturally sweetened and contain no artificial colors or flavors. Visit and follow @KillCliff on Facebook, Twitter, and Instagram.