Reebok Partnership

In June of 2019, the Navy SEAL Foundation (NSF) and global fitness brand, Reebok, announced their Official Partnership in support the Naval Special Warfare (NSW) community.

As the Official Human Performance Partner of the Navy SEAL Foundation, Reebok is supporting and honoring the NSW community — a community where human performance is critical — during key holidays and with special promotions throughout 2019 and 2020. Reebok is also extending a generous 20% Heroes Discount to military personnel and their families on and at Reebok stores nationwide with a valid military ID.

NSF and Reebok officials agree that this new partnership is a natural extension of their common goal to optimize fitness for the communities they serve. The partnership allows NSF to focus on its mission of providing immediate and ongoing support and assistance to the NSW community and its families with Reebok working to close the fitness gap by providing access and inspiration to those who need it most.

“Fitness grounds people – it’s an enabler to what matters most. We’re eager to tap into this underlying force to help beneficiaries of the NSF, who have sacrificed so much, be their best selves,” said Chris Froio, SVP and GM, Reebok North America. “We’re extremely proud to enter into this meaningful partnership with the Navy SEAL Foundation.”

“We’ve joined forces with Reebok to raise awareness around human performance and the benefits that fitness can provide to cope with the unique stressors that are part of NSW family life,” said Robin King, CEO of the Navy SEAL Foundation. “We want to keep today’s Navy SEAL healthy and in the fight knowing his family is safe, active and strong at home and we can’t wait to see how this partnership with Reebok enhances our mission of service to NSW and our families.”

About Reebok –

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

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